Most of the new era companies are not investing in print media as they believe digital marketing is the key to their success. But on the contrary, print media has a higher opening rate than digital media.
Magazines, brochures, catalogs, and other such print media solutions are also beneficial as they add graphic, design, and physical touch to the marketing efforts. People tend to remember the things they see “in-hand” over the ones they see on mobile phones or laptops. Therefore, to promote your business effectively, you need to take the help of print media solutions. Print media is something that you cannot neglect.
In this blog, you will learn about how print media advertising is better than electronic media advertising.
Viewing Frequency Is High
The frequency of viewing is high for print media as compared to digital marketing media. The print media such as leaflets, magazines, flyers, or business cards in Jacksonville, FL, can sit on the dining or drawing room table to get more attention than the digital ads that are visible only when you unlock your device and open specific applications or websites.
Both digital media and print media create an impression, but print media does not fade away after generating the promotional impression in the minds of the consumers. It generally remains in the house and reminds the customer about the offer available on your brand. Around 98% of customers in America receive their mail on the same day itself, and 77% immediately open and check it. As per the statistics, 67% Americans appreciate and prefer printed media over digital media.
The professional printers in Jacksonville make sure that the print media is published with an attractive design and appealing style to mark a statement at the first glimpse itself. The mailing services in Jacksonville, Florida, make sure that the print media reaches the doorstep of the potential consumers.
Appearance Control
Print media offers you better control over the appearance. You can go ahead and choose the color, design, graphics, and typography for the print media, whereas you cannot do the same for digital media. The digital media is configured based upon the browsers or operating systems.
The print media can be designed accordingly to make it look more appealing. Hence, you can create a presentation of your offers or deals with more control over its appearance. With better-looking print media advertising mediums, you will eventually promote your business on a larger scale.
Reaching out to the audience
Print media marketing is better for reaching out to a broader audience. Digital media advertising is for people who have evolved to use smart devices to view the ads. There are still many people who are not aware of how to explore digital advertisements. Therefore, if you are willing to target that audience, print media advertising can help you with the needful.
Hence, Jacksonville printing is highly preferred to get print media solutions for reaching out to various audiences.
These are a few of the things that explain the efficacy of print media over electronic media advertising. Century Type Print is one of the professional firms to carry out all your print advertising needs.
PRINTING COMPANIES JACKSONVILLE FLORIDA - CENTURY TYPE PRINT 